I have always been a bargain hunter when shopping for face creams and serums, not committing to a particular brand, just going for the ones on offer - the cheapest. I decided to treat myself and bought this serum after reading the reviews and I have not looked back. I have recently purchased my second bottle after my first one ran out and I am now committed to carrying on with this one. My skin has never been in such good condition and I truly believe its down to this product. It's hydrating and I have seen a change in my skin overall. I'm quite freckly but I've seen a big difference in the appearance of any wrinkles. I'm 39 years old. I won't be buying any other product now, this is the one for me.